Evolutionary science says the reason humans are drawn to the colour red more powerfully than any other is that it was the single most important signal colour in the prehistoric environment – for danger for ripeness and for blood
Think about how your heart reacts when you see a flashing red warning light, a deep red strawberry, or a smear of blood in a movie scene. Your body responds before your brain has even finished the thought. That jump in attention, the tiny rush of adrenaline or desire, is not an accident of culture ...









